Krazy Gifts is a small family business located in Darlington, England and lead by Tony Reale.

They specialise in selling TV, Movie and Video game merchandise as well as unique novelty products and gothic ornaments.

The objective was to create a quirky and off-beat brand to better suit their values and products they sell.

• The logo suite I created incorporated unique extrusions on the letters as well as subtle movements to help emphasise the off-beat nature of the brand, with 4 logo variants to ensure a perfect fit for every touch-point.
• The bright and bold colours drive the Krazy Gifts vision of being a welcoming sanctuary for their customers, doors always open and ready for a chuckle!
• The brand pattern – my personal highlight – uses hand-drawn faces that reflect both their customers’ unique interests and the one-of-a-kind products and experience that Krazy Gifts excels at!